Sunday Newspaper Readership - 1996

The figures after each county indicate the percentage of the county population that reads each Sunday newspaper. For example, in Bath County, on a typical Sunday, 21% read the Roanoke Times and 7% read the Staunton News Leader. Only counties, not cities, are shown except for Chesapeake City, Virginia Beach City and Suffolk City. James City and Charles City are counties, not official cities. The Richmond listed below is Richmond County, not Richmond City.
COUNTY NEWSPAPER PERCENT OF READERSHIP
ACCOMACK Baltimore Sun 2%
Norfolk Virginian-Pilot 19%
Salisbury (MD) Times 9%
Washington Post 3%
ALBEMARLE Charlottesville Progress 40%
Richmond Times-Dispatch 2%
Washington Post 3%
ALLEGHANY Roanoke Times 34%
AMELIA Richmond Times-Dispatch 39%
AMHERST Lynchburg News & Advance 57%
APPOMATTOX Lynchburg News & Advance 44%
ARLINGTON Washington Post 63%
Washington Times 4%
AUGUSTA Richmond Times-Dispatch 3%
Staunton News Leader 46%
Washington Post 2%
BATH Roanoke Times 21%
Staunton News Leader 7%
BEDFORD Lynchburg News & Advance 22%
Roanoke Times 26%
BLAND Bluefield (W.Va.) Telegraph 30%
Roanoke Times 17%
BOTETOURT Roanoke Times 61%
BRUNSWICK Richmond Times-Dispatch 32%
BUCHANAN Bluefield (W.Va.) Telegraph 9%
Bristol (TN) Herald-Courier 13%
BUCKINGHAM Richmond Times-Dispatch 17%
CAMPBELL Lynchburg News & Advance 52%
CAROLINE Richmond Times-Dispatch 23%
Washington Post 4%
Washington Times 2%
CARROLL Mount Airy (N.C.) News 4%
Roanoke Times 14%
Winston-Salem (N.C.) Journal 3%
CHARLES CITY Newport News Press 11%
Richmond Times-Dispatch 28%
CHARLOTTE Lynchburg News & Advance 11%
Richmond Times-Dispatch 25%
CHESAPEAKE Norfolk Virginian-Pilot 54%
CHESTERFIELD Petersburg Progress-Index 2%
Richmond Times-Dispatch 59%
CLARKE Washington Post 27%
CRAIG Roanoke Times 49%
CULPEPER Culpeper Star-Exponent 71%
Richmond Times-Dispatch 5%
Washington Post 23%
CUMBERLAND Richmond Times-Dispatch 22%
DICKENSON Bristol (TN) Herald-Courier 18%
DINWIDDIE Petersburg Progress-Index 33%
Richmond Times-Dispatch 17%
ESSEX Richmond Times-Dispatch 40%
FAIRFAX Washington Post 54%
Washington Times 3%
FAUQUIER Washington Post 46%
FLOYD Roanoke Times 35%
FLUVANNA Charlottesville Progress 45%
Richmond Times-Dispatch 19%
FRANKLIN Martinsville Bulletin 2%
Roanoke Times 46%
FREDERICK Washington Post 9%
GILES Bluefield (W.Va.) Telegraph 8%
Roanoke Times 43%
GLOUCESTER Newport News Press 58%
Richmond Times-Dispatch 2%
GOOCHLAND Richmond Times-Dispatch 43%
GRAYSON Roanoke Times 11%
GREENE Charlottesville Progress 45%
Washington Post 7%
GREENSVILLE Richmond Times-Dispatch 62%
HALIFAX Danville Register & Bee 2%
Richmond Times-Dispatch 6%
HANOVER Richmond Times-Dispatch 65%
HENRICO Richmond Times-Dispatch 61%
HENRY Greensboro (NC)News & Record 4%
Martinsville Bulletin 60%
Roanoke Times 7%
HIGHLAND Richmond Times-Dispatch 6%
Staunton News Leader 32%
ISLE OF WIGHT Newport News Press 36%
Norfolk Virginian-Pilot 19%
JAMES CITY Newport News Press 57%
KING & QUEEN Newport News Press 10%
Richmond Times-Dispatch 20%
KING GEORGE Washington Post 14%
KING WILLIAM Newport News Press 14%
Richmond Times-Dispatch 40%
LANCASTER Newport News Press 8%
Richmond Times-Dispatch 38%
Washington Post 8%
LEE Bristol (TN) Herald-Courier 1%
Kingsport (TN) Times-News 30%
LOUDOUN Washington Post 64%
Washington Times 3%
LOUISA Charlottesville Progress 9%
Richmond Times-Dispatch 30%
LUNENBURG Richmond Times-Dispatch 24%
MADISON Charlottesville Progress 21%
Washington Post 11%
MATHEWS Newport News Press 48%
Richmond Times-Dispatch 7%
MECKLENBURG Richmond Times-Dispatch 26%
MIDDLESEX Newport News Press 42%
Richmond Times-Dispatch 23%
MONTGOMERY Roanoke Times 47%
Washington Post 3%
NELSON Charlottesville Progress 10%
Lynchburg News & Advance 21%
Richmond Times-Dispatch 5%
NEW KENT Newport News Press 17%
Richmond Times-Dispatch 53%
NORTHAMPTON Norfolk Virginian-Pilot 27%
NORTHUMBERLAND Richmond Times-Dispatch 28%
Washington Post 8%
NOTTOWAY Richmond Times-Dispatch 37%
ORANGE Charlottesville Progress 22%
Richmond Times-Dispatch 8%
Washington Post 18%
PAGE Richmond Times-Dispatch 3%
Washington Post 15%
PATRICK Martinsville Bulletin 22%
Mount Airy (N.C.) News 4%
Roanoke Times 12%
Winston-Salem (N.C.) Journal 4%
PITTSYLVANIA Danville Register & Bee 26%
Greensboro (NC) News & Record 4%
Lynchburg News & Advance 6%
POWHATTAN Richmond Times-Dispatch 53%
PRINCE EDWARD Richmond Times-Dispatch 36%
PRINCE GEORGE Petersburg Progress-Index 30%
Richmond Times-Dispatch 24%
PRINCE WILLIAM Potomac News 30%
Washington Post 41%
Washington Times 3%
PULASKI Pulaski Southwest Times 43%
Roanoke Times 35%
RAPPAHANNOCK Washington Post 42%
RICHMOND Richmond Times-Dispatch 40%
ROANOKE Roanoke Times 70%
ROCKBRIDGE Roanoke Times 28%
Staunton News Leader 10%
ROCKINGHAM Richmond Times-Dispatch 4%
Staunton News Leader 2%
Washington Post 6%
RUSSELL Bristol (TN) Herald-Courier 34%
SCOTT Kingsport (TN) Times-News 54%
SHENANDOAH Washington Post 22%
SMYTH Bristol (TN) Herald-Courier 31%
Roanoke Times 13%
SOUTHAMPTON Norfolk Virginian-Pilot 21%
SPOTSYLVANIA Richmond Times-Dispatch 2%
Washington Post 4%
Washington Times 3%
STAFFORD Potomac News 8%
Washington Post 30%
Washington Times 3%
SUFFOLK Newport News Press 2%
Norfolk Virginian-Pilot 48%
Suffolk News-Herald 30%
SURRY Newport News Press 39%
Richmond Times-Dispatch 10%
SUSSEX Newport News Press 7%
Petersburg Progress-Index 17%
Richmond Times-Dispatch 25%
TAZEWELL Bluefield (W.Va.) Telegraph 34%
Bristol (TN) Herald-Courier 16%
VIRGINIA BEACH Norfolk Virginian-Pilot 63%
Washington Post 1%
WARREN Washington Post 25%
WASHINGTON Bristol (TN) Herald-Courier 54%
Roanoke Times 2%
WESTMORELAND Richmond Times-Dispatch 13%
Washington Post 21%
WISE Bristol (TN) Herald-Courier 16%
Kingsport (TN) Times-News 22%
WYTHE Roanoke Times 28%
YORK Newport News Press 66%

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